American Heart Association

This is a guerilla marketing campaign for the American Heart Association is “Don’t Let this be Your Seat.” As a group we identified a goal for our campaign; to take the statistic that 1 in 4 Americans will die of heart disease, and make it more real. The campaign is designed to be implemented in subway stations: commuters sit in particular red seats and hold onto red bars, being forced to take part. The commuter becomes a part of the statistic, rather than solely a consumer of information. By taking over the entire subway, commuters are forced to face the issue at hand.

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